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The latest tech news headlines on Advertising from CNET News.com.
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What Yahoo has, Microsoft wants, but Yahoo continues to play hard to get. The two companies still face a formidable foe in Google--and many questions about what they'll do next. Tune in here for the latest.
September 10, 2008 11:05 AM PDTBecause of usually lower fees, buying off exchanges tends to be cheaper--though more labor-intensive--than through networks.
July 28, 2008 10:56 AM PDTAfter January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.
February 27, 2008 9:06 AM PSTContent publishers and tracking agencies aren't always on the same page when it comes to Web metrics, which are key to a site's appeal to advertisers.
February 20, 2008 1:43 PM PSTAround the country, bars are tapping the Internet to let people know when they're hopping--or dreadfully quiet.
The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers.
February 18, 2008 3:36 PM PSTWeb site lets children play animated games with characters like Curious George and learn basic skills in reading and problem solving.
March 8, 2008 8:26 AM PSTAdapting Google's successful Web offerings for use on cell phones is an important work in progress--and unlikely to be easy.
February 8, 2008 1:23 PM PSTTo pull this off, Microsoft's Steve Ballmer will need to throw one hell of a hail mary pass, says CNET News.com's Charles Cooper.
February 1, 2008 3:33 PM PSTThe troubled Web giant used to be known for its innovative ways. To find a way to a brighter future, it could stand to take a look at its past.
February 1, 2008 7:50 AM PSTSome companies are trying to give away songs and make money through ads, but they're beset by their own mistakes and by record industry resistance.
January 9, 2008 2:11 PM PSTJust before his farewell CES keynote speech, Microsoft's chairman reflects on Redmond's rivals and the changing face of Windows. 
The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick.
August 12, 2008 12:46 PM PDTIn a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.
March 21, 2008 1:52 PM PDTBrand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others.
December 19, 2007 4:00 AM PSTThe software giant will serve up contextual and display ads on NBC's business news Web site.
December 10, 2007 11:41 AM PSTBuzzLogic CEO Rob Crumpler says blogs still have not attained real advertiser street "cred," but that may be about to change
December 6, 2007 5:49 AM PSTNews.com reporter asks an ad company to tailor ads to her Web surfing habits. Some of it made sense, but why do they think she's into heavy construction?
December 5, 2007 3:47 PM PSTPC maker will invest $4.5 billion in marketing over three years as part of an agreement to form a new agency with Britain's WPP that will handle all of the company's advertising and marketing.
December 2, 2007 3:59 PM PSTWhere's the pepper spray? People just aren't fighting for holiday bargains like they used to.
November 26, 2007 11:59 AM PST
