Advertising : Tech news from CNET News.com

Microsoft's big bid for Yahoo

September 10, 2008 11:05 AM PDT

What Yahoo has, Microsoft wants, but Yahoo continues to play hard to get. The two companies still face a formidable foe in Google--and many questions about what they'll do next. Tune in here for the latest.

Leftover ad space? Exchanges handle the remnants

July 28, 2008 10:56 AM PDT

Because of usually lower fees, buying off exchanges tends to be cheaper--though more labor-intensive--than through networks.

Lending companies reduce online advertising

February 27, 2008 9:06 AM PST

After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.

Doing a number on Web site traffic

February 20, 2008 1:43 PM PST

Content publishers and tracking agencies aren't always on the same page when it comes to Web metrics, which are key to a site's appeal to advertisers.

Smile, you're on a bar Webcam

February 19, 2008 4:49 PM PST

Around the country, bars are tapping the Internet to let people know when they're hopping--or dreadfully quiet.
TMZ targets celebs with Webcams

GoFish out to hook youth marketers

February 18, 2008 3:36 PM PST

The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers.

PBS Kids makes play for 3-year-olds online

March 8, 2008 8:26 AM PST

Web site lets children play animated games with characters like Curious George and learn basic skills in reading and problem solving.

Is mobile really a sure thing for Google?

February 8, 2008 1:23 PM PST

Adapting Google's successful Web offerings for use on cell phones is an important work in progress--and unlikely to be easy.

Microsoft-Yahoo the mother of all clusterbombs

February 1, 2008 3:33 PM PST

To pull this off, Microsoft's Steve Ballmer will need to throw one hell of a hail mary pass, says CNET News.com's Charles Cooper.

At Yahoo, a need to hit refresh

February 1, 2008 7:50 AM PST

The troubled Web giant used to be known for its innovative ways. To find a way to a brighter future, it could stand to take a look at its past.

Roadblocks en route to free, legal music

January 9, 2008 2:11 PM PST

Some companies are trying to give away songs and make money through ads, but they're beset by their own mistakes and by record industry resistance.

It's all about software, says Gates

January 14, 2008 4:07 PM PST

Just before his farewell CES keynote speech, Microsoft's chairman reflects on Redmond's rivals and the changing face of Windows.
Photos: Gates' last call at CES?

Year in review: Google gets even more ambitious

August 12, 2008 12:46 PM PDT

The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick.

FTC allows Google-DoubleClick merger to proceed

March 21, 2008 1:52 PM PDT

In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.

Widgets are the new ad kid on the block

December 19, 2007 4:00 AM PST

Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others.

Microsoft does ad deal with CNBC

December 10, 2007 11:41 AM PST

The software giant will serve up contextual and display ads on NBC's business news Web site.

Restoring the ad equilibrium for bloggers

December 6, 2007 5:49 AM PST

BuzzLogic CEO Rob Crumpler says blogs still have not attained real advertiser street "cred," but that may be about to change

Target me with your ads, please

December 5, 2007 3:47 PM PST

News.com reporter asks an ad company to tailor ads to her Web surfing habits. Some of it made sense, but why do they think she's into heavy construction?

Dell to form venture with WPP to handle ads

December 2, 2007 3:59 PM PST

PC maker will invest $4.5 billion in marketing over three years as part of an agreement to form a new agency with Britain's WPP that will handle all of the company's advertising and marketing.

The decline of Black Friday

November 26, 2007 11:59 AM PST

Where's the pepper spray? People just aren't fighting for holiday bargains like they used to.