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<title>Internet advertising : Tech news from CNET News.com</title>
<link>http://www.news.com/</link>
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<copyright>Copyright  1995-108 CNET Networks, Inc. All rights reserved.</copyright>
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                <title>Super Bowl ads go online</title>
                <link>http://news.cnet.com/Super-Bowl-ads-go-online/2100-1025_3-6034972.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>Companies will re-air TV ads on the Net, buying keywords and promoting Web sites to squeeze more life from superexpensive spots.</description>
                
                <category>Digital media</category>
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                <pubDate>February 3, 2006 2:28 PM PST</pubDate>
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                <title>Podcast ad network launches with syndication deal</title>
                <link>http://news.cnet.com/Podcast-ad-network-launches-with-syndication-deal/2110-1024_3-6027772.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>Kiptronic will provide services for Liberated Syndication. Advertisers can choose podcasts by topic or program.</description>
                
                <category>Advertising</category>
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                <pubDate>January 17, 2006 1:50 PM PST</pubDate>
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                <title>What the Google-AOL deal means for users</title>
                <link>http://news.cnet.com/What-the-Google-AOL-deal-means-for-users/2100-1024_3-6010327.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>Google promises purity in its interface and results, but more ads, video links and AIM chat from AOL deal.</description>
                
                <category>Advertising</category>
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                <pubDate>December 29, 2005 7:00 AM PST</pubDate>
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                <title>Yahoo helps customers measure ad effectiveness</title>
                <link>http://news.cnet.com/Yahoo-helps-customers-measure-ad-effectiveness/2100-1024_3-5999257.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>Search giant teams with analytics firm to let advertisers compare the effectiveness of ad spending online and off.</description>
                
                <category>Advertising</category>
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                <pubDate>December 19, 2005 6:51 AM PST</pubDate>
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                <title>Web ad sales hit another record high</title>
                <link>http://news.cnet.com/Web-ad-sales-hit-another-record-high/2100-1024_3-5965012.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>In annual study with PwC, Interactive Advertising Bureau finds that sales are on track to reach more than $12 billion this year.</description>
                
                <category>Advertising</category>
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                <pubDate>November 21, 2005 10:46 AM PST</pubDate>
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                <title>Microsoft&#039;s ad pitch underpins Net moves</title>
                <link>http://news.cnet.com/Microsofts-ad-pitch-underpins-Net-moves/2100-1024_3-5945218.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>The company is betting on its AdCenter tool to help it realize its grand ambition to deliver free software over the Internet.</description>
                
                <category>Advertising</category>
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                <pubDate>November 11, 2005 8:22 AM PST</pubDate>
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                <title>Yahoo unveils beta of blog ad network</title>
                <link>http://news.cnet.com/Yahoo-unveils-beta-of-blog-ad-network/2100-1024_3-5816886.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>Geared for small and medium-size Web publishers, the network challenges a Google stronghold.</description>
                
                <category>Advertising</category>
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                <pubDate>August 3, 2005 8:29 AM PDT</pubDate>
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                <title>Yahoo to launch blog ad network</title>
                <link>http://news.cnet.com/Yahoo-to-launch-blog-ad-network/2100-1024_3-5815551.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>Self-serve advertising program, tailored to bloggers and other small Web publishers, to debut Wednesday, source says.</description>
                
                <category>Advertising</category>
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                <pubDate>August 3, 2005 6:27 AM PDT</pubDate>
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                <title>USPS, eBay co-brand parcel service</title>
                <link>http://news.cnet.com/USPS%2C-eBay-co-brand-parcel-service/2110-1030_3-5753874.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>USPS and eBay on Thursday will roll out Priority Mail flat-rate boxes featuring both Post Office and eBay logos.</description>
                
                <category>Corporate &amp; legal</category>
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                <pubDate>June 20, 2005 9:32 AM PDT</pubDate>
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                <title>Online ad sellers think local</title>
                <link>http://news.cnet.com/Online-ad-sellers-think-local/2100-1024_3-5690651.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>Ads for mom-and-pop businesses could bring in billions of dollars for Net companies. But can they get the little guy to switch from print?</description>
                
                <category>Advertising</category>
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                <pubDate>May 2, 2005 6:55 AM PDT</pubDate>
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                <title>Google blows past estimates</title>
                <link>http://news.cnet.com/Google-blows-past-estimates/2100-1030_3-5680097.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>&lt;span class=&#034;a2&#034;&gt;&lt;b class=&#034;dr&#034;&gt;update&lt;/b&gt;&lt;/span&gt; Posts first-quarter profits that trample those of a year earlier, as search advertising continues to explode.</description>
                
                <category>Corporate &amp; legal</category>
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                <pubDate>April 22, 2005 6:29 AM PDT</pubDate>
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            <item>
                <title>Click fraud roils search advertisers</title>
                <link>http://news.cnet.com/Click-fraud-roils-search-advertisers/2100-1024_3-5600300.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>Skewing sponsored-search listings is a &#034;billion-dollar problem&#034;--and some companies at SES are fighting back.</description>
                
                <category>Advertising</category>
                <guid isPermaLink="false">http://news.cnet.com/Click-fraud-roils-search-advertisers/2100-1024_3-5600300.html?part=rss&amp;subj=news</guid>
                <pubDate>March 4, 2005 2:42 PM PST</pubDate>
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            <item>
                <title>Firm formerly known as Gator looks for credibility</title>
                <link>http://news.cnet.com/Firm-formerly-known-as-Gator-looks-for-credibility/2100-1024_3-5576389.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>Adware maker that online publishers once called a &#034;parasite&#034; now seeks their favor to build massive Web ad network.</description>
                
                <category>Advertising</category>
                <guid isPermaLink="false">http://news.cnet.com/Firm-formerly-known-as-Gator-looks-for-credibility/2100-1024_3-5576389.html?part=rss&amp;subj=news</guid>
                <pubDate>February 15, 2005 9:49 AM PST</pubDate>
            </item>
        
            
            
            
            
            
            
            <item>
                <title>Acacia purchase creates Net patent powerhouse</title>
                <link>http://news.cnet.com/Acacia-purchase-creates-Net-patent-powerhouse/2100-1030_3-5494119.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>After aggressive push for streaming media royalties, firm buys patents in P2P, Web ads, dozens of other technologies.</description>
                
                <category>Corporate &amp; legal</category>
                <guid isPermaLink="false">http://news.cnet.com/Acacia-purchase-creates-Net-patent-powerhouse/2100-1030_3-5494119.html?part=rss&amp;subj=news</guid>
                <pubDate>December 20, 2004 8:57 AM PST</pubDate>
            </item>
        
            
            
            
            
            
            
            <item>
                <title>SBC, BellSouth let their fingers do the walking</title>
                <link>http://news.cnet.com/SBC%2C-BellSouth-let-their-fingers-do-the-walking/2100-1037_3-5439147.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>Companies are buying YellowPages.com and will expand it into a nationwide online business directory.</description>
                
                <category>Telecommunications</category>
                <guid isPermaLink="false">http://news.cnet.com/SBC%2C-BellSouth-let-their-fingers-do-the-walking/2100-1037_3-5439147.html?part=rss&amp;subj=news</guid>
                <pubDate>November 4, 2004 10:49 AM PST</pubDate>
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            <item>
                <title>Google, BellSouth partner on local-ad effort</title>
                <link>http://news.cnet.com/Google%2C-BellSouth-partner-on-local-ad-effort/2100-1024_3-5430953.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>The carrier is expected to give the search giant better access to small and medium-size advertisers in the Southeastern states.</description>
                
                <category>Advertising</category>
                <guid isPermaLink="false">http://news.cnet.com/Google%2C-BellSouth-partner-on-local-ad-effort/2100-1024_3-5430953.html?part=rss&amp;subj=news</guid>
                <pubDate>October 28, 2004 2:32 PM PDT</pubDate>
            </item>
        
            
            
            
            
            
            
            <item>
                <title>Google buys satellite image firm Keyhole</title>
                <link>http://news.cnet.com/Google-buys-satellite-image-firm-Keyhole/2100-1032_3-5428685.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>The search giant has already slashed the price of Keyhole&#039;s flagship product, which lets viewers see photos of locations around the globe.</description>
                
                <category>Web software</category>
                <guid isPermaLink="false">http://news.cnet.com/Google-buys-satellite-image-firm-Keyhole/2100-1032_3-5428685.html?part=rss&amp;subj=news</guid>
                <pubDate>October 27, 2004 9:40 AM PDT</pubDate>
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            <item>
                <title>AOL to premiere new Star Wars trailer</title>
                <link>http://news.cnet.com/AOL-to-premiere-new-Star-Wars-trailer/2110-1026_3-5427519.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>The preview hits theaters on Nov. 5, but will be on America Online a day early.</description>
                
                <category>Entertainment</category>
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                <pubDate>October 26, 2004 1:36 PM PDT</pubDate>
            </item>
        
            
            
            
            
            
            
            <item>
                <title>Extra! Wall Street Journal gives away Web content</title>
                <link>http://news.cnet.com/Extra-Wall-Street-Journal-gives-away-Web-content/2100-1025_3-5423054.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>The poster child for subscription-only services is leaking stories to bloggers and planning a one-week free-for-all.</description>
                
                <category>Digital media</category>
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                <pubDate>October 22, 2004 3:55 PM PDT</pubDate>
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            <item>
                <title>AOL, Google expand alliance in Europe</title>
                <link>http://news.cnet.com/AOL%2C-Google-expand-alliance-in-Europe/2100-1024_3-5417211.html?part=rss&amp;tag=2038-12_3-0&amp;subj=news</link>
                
                    <description>New deal lets targeted ads via Google appear in the results of all searches done by AOL subscribers in Europe.</description>
                
                <category>Advertising</category>
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                <pubDate>October 26, 2004 12:53 PM PDT</pubDate>
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